Poster & Logo Design - Personal Brief

Here we have another personal brief that I set up. While doing a bit of research and looking for something fun to set out and design, I looked through other blogs and design forums to see what other people were setting out to do and take inspiration from how they approached their brief.

So I scribbled down some notes and decided that this one will focus on making a poster and a logo for a fictional festival. The name of this festival is "Dublin Bite". I like to keep my briefs close to home as I identify with the country and city I am from. Later on down the line I will try branch out but for now I set out to do this brief.

Here is an outline of what I wrote down when setting out to do this brief.

"Dublin Bite is an annual open air food festival that takes place in the Merrion Square. It's aimed at the modern 'foody' and hosts stands from a wide variety of artisan food producers. Dublin Bite is a great opportunity to taste gourmet food but to chat with the producers and socialise with friends. Celebrated culinary names such as Jamie Oliver, Neven Maguire, Rachel Allen and Ross Lewis will be doing cooking demonstrations and there will be a special Masterchef event open to the public"

Firstly I started to design the logo. I decided just to go straight to designing in Illustrator and just see what came out. I just wanted to keep it simple but nice, like I always do. I wanted to incorporate something that associated with food  but not a food, something like a plate or cutlery, the things we use to eat with.

This was the result for the logo. I had it in different colours but decided to settle on a green colour as I felt it looked the best out of the colours I considered. I feel this logo ticked the boxes for my minimalist approach.

Moving onto the actual poster design, I decided to design it in A4 proportions with the thought of it being used in a magazine or blown up to be advertised elsewhere. I sourced the images I wanted to use then set out putting the poster together. I felt it all come together quite naturally in it's layout and design. I wanted to capture a piece of Dublin, especially the area the festival is to be held in so I used an image of an area around Merrion Square in the background. The rest of the images are self explanatory really, food & chefs.

I showed it to a friend who is also a graphic designer and he gave some really good feedback. Mainly about the colour I chose. He directed me to an article online that related to colour and how the brain reacts to it. It turns out that in a study, it showed that blue was thought to suppress hunger. I wouldn't have thought that was the case myself but I decided to take that on board and just simply switch up the colour.

In the end I'm quite happy with how it turned out. I really didn't want to create a poster that read uniform, left to right. Designing the poster how I did has made it stand out that bit more than your standard poster advertisement, in my opinion of course. I'm happy with my end results. I learn a little more and I move on.

Thank you for reading.